Mor Yachin
Presidential Fellow Communication- Education
M.A. Ben-Gurion University of the Negev
Communication StudiesB.A. Ben-Gurion University of the Negev
Communication and Middle Eastern Studies
- Specializations
Strategic communication, Media effects
- Biography
Mor Yachin is a Ph.D. candidate in Communication Studies at Georgia State University, where she also earned a graduate public health certificate. Specializing in quantitative research, Mor’s academic pursuits encompass two distinct areas within the realm of strategic communication. The first focuses on media effects within public health, with her research centered on the dynamics that shape public attitudes and behaviors, contributing to the discourse on health communication strategies. The second area delves into the challenging realm of extremism, where Mor explores the media strategies applied by adversarial groups to convey their propaganda and foster their ideologies. She is proficient in Hebrew and English, and intermediate in Arabic.
- Publications
Winkler, C. K., Massignan, V., El Damanhoury, K., Yachin, M., Lokmanoglu, A. D., & McMinimy, K. D. (2024). Mediated Public Diplomacy and RT on Instagram: Role of International Institutions, Audience Engagement, and Online Account Bans. Journalism Studies, 1–18. https://doi.org/10.1080/1461670X.2024.2396365
Yachin, M., & Duong, H. T (2024). Meaningful media experiences and vaccination message communication: An experimental study with vaccine-hesitant individuals. Journal of Health Communication, 1-10.
Yachin, M., & Wilson, R. A. (2024, January 24). Exploiting political crises: How terrorists polarize the public and garner support in their propaganda campaigns. VOX – Pol. https://voxpol.eu/exploiting-political-crises-how-terrorists-polarize-the-public-and-garner-support-in-their-propaganda-campaigns/
McMinimy, K., Winkler, C., Massignan, V., Yachin, M., & Papatheodorou, K. (2024). Image content indicators of extremist group evolution: A comparative study of MENA-Based and Far-Right groups. Terrorism and Political Violence, 0(0), 1–16. https://doi.org/10.1080/09546553.2023.2285320
Duong, H. T., Yachin, M., & Massey, Z. B. (2023). Feeling inspired and nostalgic: Associations between media context-induced positive emotions and behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic. Journal of Social Marketing, 14(1), 114–133. https://doi.org/10.1108/JSOCM-06-2023-0154
Yachin, M., Wilson, R. A., & Lemieux, A. F. (2023, May 31). Part 5: Recruiting and vetting candidates for membership in The Base. VOX – Pol. https://www.voxpol.eu/part-5-recruiting-and-vetting-candidates-for-membership-in-the-base/
Chen, K. A., Massignan, V., Yachin, M., Winkler, C. K., & Lokmanoglu, A. D. (2023). Montevideo convention and CGTN: Defining statehood for global outreach. International Journal of Communication. https://ijoc.org/index.php/ijoc/article/view/21452/4386
Winkler, C., Paul, C., Massignan, V., Yachin, M., & GNET (Global Network on Extremism & Technology) (2023). MENA‐Based, Far‐Right and Far‐Left Extremist Groups: A Date‐Based Analysis. Global Network on Extremism and Technology. https://doi.org/10.18742/pub01-120
Yachin, M., & Tirosh, N. (2021). “A Line from a song that punches you in the stomach”– Music and the negotiations of cultural memory in Facebook. Popular Music and Society. https://doi.org/10.1080/03007766.2021.1958444
Yachin, M., & Nimrod, G. (2020). Innovation in later life: A study of grandmothers and Facebook. The International Journal of Aging and Human Development.https://doi.org/10.1177/0091415020940200